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Rome is something more than just the capital of Italy – it is the capital of fashion. The Piazza di Spagna, the Auditorium and Hadrian’s Temple are venues of Rome’s fashion week; another one is Via Margutta, which also contributes to the cultural vision of the city. The Piazza di Spagna is a famous spot for fashion shows, unique and attractive with its Spanish Steps. At Via Condotti, which is leading up from the piazza, are situated the elite shops of renowned Italian fashion designers. The square has a wonderful backdrop with St. Peter's Basilica at the far end of the view.

At these venues, different authors create a vibrant and colourful atmosphere, combined with the magic of the active performance in the face of the Haute Couture Collections shows. Above all, Rome has preserved the tradition of its couture and each season “opens its doors” for new ideas, proposals and experiments of Italian and foreign designers. The President of AltaRoma, Stefano Dominella considers very important this representation of master works, which redefines the role played by Rome in the Italian fashion system.

Rome is the bosom of classic traditions from highest level craftsmanship to the new glamour of contemporary modernity, classical Italian and foreign designers, as well as up-and-coming new experimenters. The Eternal city presents a harmony between historic and cultural, which makes the capital an ideal place to promote Italian fashion, to blend art with cinema and produce an incredible show for the audience.